In the Machine Age, Only One Type of Organization Will Thrive: A Human One

September 13, 2016

By Dov Seidman

The world is not just rapidly changing, it is being dramatically reshaped. It is being reshaped faster than individual humans and the institutions are yet able to respond. Recent technological advances and disruptions have generated a world that operates so differently that we struggle to comprehend its meaning and adapt to the circumstances it presents to us. This new world poses profound challenges for organizations of all kinds as they try to cultivate resilience and simultaneously determine a source of growth.

In January, World Economic Forum Executive Chairman Klaus Schwab recognized this challenge, referring to this economic and cultural upheaval as the Fourth Industrial Revolution. He particularly called out the fact that the boundaries dividing the physical and digital worlds are growing less defined, and the difference in abilities that so clearly separated man from machine is quickly eroding.

Take, for instance, the recent surge in popularity of the augmented reality mobile game, Pokémon Go – which attracted over 25 million users in the span of a few weeks. Its success offers just a single recent example, among many, of how our natural and virtual worlds are melding into one another. And as machines become more thoughtful and intellectually nimble, humans must not only contend with the prospect of future joblessness but also the deeper implications of what it means to be replaceable as a species. The rapid advances in artificial intelligence force us to grapple with a question that is both philosophical and deeply personal: “What makes me special?”

What it means to be human in an age of machines

We are in the midst of a revolution, one that dwarfs the so-called industrial revolutions that preceded it. What we are experiencing today bears striking similarities in size and scope to the Scientific Revolution of the 16th century. The discoveries of Copernicus and Galileo, which challenged our understanding of the world around and beyond us, inspired others to ask deep questions about the nature of humanity and how societies should be organized and governed. The Scientific Revolution disrupted the way the human race thought about itself. We now have a chance to embrace today’s revolution for what it is: a powerful, defining moment to rethink what it means to be human. Our present revolution is not only one where we will need to rethink the nature and structure of our industries and institutions, but also one where we will need to create new systems that put humanity at the centre and come to grips with the transformative implications of such a change.

We must summon the courage to answer what it means to be a person in the age of intelligent machines, and what makes organizations that are comprised of human beings – governments, corporations, or NGOs – human. Professor Schwab put this challenge into stark relief last October when he asked, “Will the Fourth Industrial Revolution have a human heart?” This presents both a daunting challenge and an extraordinary opportunity. As Professor Schwab has written, “the Fourth Industrial Revolution may indeed have the potential to ‘robotize’ humanity and thus to deprive us of our heart and soul. But as a complement to the best of human nature – creativity, empathy, stewardship – it can also lift humanity into a new collective and moral consciousness based on a shared sense of destiny.”

In a world that increasingly defers to the cognitive dexterity of artificial intelligence, only the human heart can animate morality, imagination, ethics, compassion and empathy. The human heart exhibits consciousness of others and designs technology whose aim is human advancement and elevation, not destruction.

A human economy

“Over the course of the 20th century, the mature economies of the world evolved from being industrial economies to knowledge economies,” I wrote in November 2014 in an article for Harvard Business Review. “Now we are at another watershed moment, transitioning to human economies.”

We must now work to put our humanity at the center of all of our endeavours. We can do this by cultivating our most unique human quality of all, our ability to pause. When you hit the pause button on a machine, the action stops. But when humans pause, that’s when true, reflective work begins.

Empathy, compassion, imagination and other forms of elevated human behaviour cannot exist without pausing. By taking a step back from what is going on in our day-to-day lives, we free ourselves to reconnect to our deepest values and concerns, and face problems with integrity, courage and humility. It is in the pause that we can reflect deeply about our challenges. By pausing, we reconnect with our deepest humanity and our source of meaning. We rethink our assumptions and models and reimagine new institutions and pass it forward. This approach allows us to view our problems in entirely new ways.

As traditionally high-skill jobs are increasingly outsourced to machines, humans must develop their deeper human capacities and qualities. In a twist of irony, the overwhelming advances in technology of the past few decades have made clear the critical need for humanistic education. As Microsoft CEO Satya Nadella recently wrote, “To stay relevant, our kids and their kids will need empathy … perceiving others’ thoughts and feelings…. Ethics and design go hand in hand.”

Humans and machines can complement one another, as long as we take care to consider things like empathy and ethics when developing artificial intelligence. As Nadella wrote, “if we’ve incorporated the right values and design principles, and if we’ve prepared ourselves for the skills we as humans will need, humans and society can flourish.”

Machines will be able to carry out their assigned tasks, but only humans will be able to redefine, transcend and elevate those tasks. Machines can be measured according to whether they’ve met expectations. But humans are uniquely capable of focusing on how we collaborate, how we build trust, and how we innovate, recalibrating their behaviour as changes arise.

What it takes to thrive in the Fourth Industrial Revolution

So, how can business leaders and organizations create the conditions that will allow people to embrace their most uniquely human abilities? The HOW Report, a new cross-industry statistical analysis of 16,000 employees at companies spanning 17 countries, offers one way forward. It shows that self-governing organizations, those that are purpose-driven and give people the autonomy and flexibility to do their best work, are poised to achieve the best results in this new working world.

The report classifies organizations into three models: “blind obedience,” “informed acquiescence”, and “self-governing”.

Blind obedience organizations operate via command-and-control principles and policing. Employees are expected to follow the rules and are punished if they fail to act within specified parameters. Such organizations place little emphasis on building relationships among colleagues, with customers, or within society. In a sense, blind obedience firms treat people like machines.

Informed acquiescence organizations are rules-based and process-driven. They operate through hierarchy and policy. They seek to motivate employees through performance-based rewards and punishments. While these organizations often have long-term goals, they also set them aside in the face of short-term challenges. These organizations often treat people like complex, adaptive machines.

Self-governing organizations, meanwhile, put humanity at the centre. Such organizations are propelled by the pursuit of significance and are led via moral authority, not hierarchical authority. Self-governing firms focus on long-term goals and achieving sustainable performance. They are inspired by shared values and ethics, not policies and dictates. Unlike blind obedience and informed acquiescence, two hallmark organizational styles of the Industrial Revolution, self-governance is a uniquely human capacity. Machines are capable of functioning in blind obedience and informed acquiescence organizations. But only humans can operate in a self-governing environment. Simply put, self-governing companies are the most human of all kinds of organizations.

Why self-governing companies outperform all others

The report shows that self-governing companies outperform those that follow the other two organizational models on several accounts. They are three times as likely to achieve high levels of performance as their blind obedience rivals, as measured by growth in market share, customer satisfaction, innovation, business sustainability, and employee engagement.

When Bill Gates developed the Windows Operating System, he created an environment in which several of Microsoft’s applications could work together. Today, we must create a Human Operating System, the kind that will give elevated behaviours – courage, compassion and creativity – room to grow and flourish. And self-governing organizations are best positioned to achieve this.

Originally published on World Economic Forum