HOW Matters: Moral Swings and New Research
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July 2025

How Chip Brewer leads with a steady swing

In this powerful HOW Conversation, Chip Brewer, CEO of Topgolf Callaway Brands, shares what it takes to lead with moral clarity through crisis, complexity, and change. From pausing under pressure to standing firm on non-negotiables, Chip offers timely wisdom on building cultures grounded in trust, purpose, and bold innovation. Whether he’s walking a course or leading a global brand, his leadership stays anchored in integrity.

New HOW research

We recently launched our latest report – From Mission to Impact: Insights on Moral Leadership in the Social Sector. Created in partnership with The Rockefeller Foundation, the research confirms that social sector leaders have an opportunity to grow their moral leadership capacities to meet the current moment and build team trust across their organizations.


This report is the latest in our ongoing study of the presence of moral leadership and how, when present, it inspires elevated behavior in people, shapes values-based organizational cultures, strengthens performance, and builds stronger links to society and communities.

AI and ethical leadership

AI systems are unparalleled in their ability to analyze vast datasets and execute tasks with precision. However, they operate devoid of empathy, intuition, and ethical reasoning. This limitation becomes evident when AI-driven decisions, though logically sound, result in outcomes misaligned with societal values or ethical standards. Are today’s leaders ready to lead both people and machines with moral clarity?

HOW latest:

  • 👉 Miss our last HOW Conversation with Shannon Watts, founder of Moms Demand Action? Check it out.

  • 📚 Still looking for summer reading? Catch up with recommendations from our HOW Community.

  • 💫 In 2025, the best leaders aren’t just moving fast—they’re pausing with purpose. Read why intentional pauses are essential for moral leadership in today’s world.